Two’s Company: How to Reach the Sharing Economy Consumer in Your Next Marketing Campaign
Airbnb, Lyft, Uber, Doordash, and Instacart are now household names on their way to a 335B market grab by 2025. 86 million Americans are ordering cheeseburgers, sleeping in stranger’s basements, swapping bikes, and hitching rides on two-way platforms. The future lays in the power of the community-based economy and learning to speak this language is imperative for today’s marketer.
This session will explore the business impact of shared economy disruptors on today consumer’s mindset to help you reevaluate your marketing strategies, and it will also equip you with tactics to leverage this collaborative spirit to better reach the customers of tomorrow.
After this session, you’ll be able to:
- Rethink your approach to customer relationships by understanding the shared economy’s impact on marketers
- Identify new consumer behaviors
- Better connect to tomorrow’s audience
This session is for experienced marketers looking to better understand the consumer mindset driving the spike in shared economy and looking for creative ways to implement collaborative experiences to create a more intimate relationship between brand and consumer.