Cliff is a Principal Designer at Salesforce, helping build world-class customer experience tools. For him, experience design is a strategy for creating positive change in the world for others—not in a vague sense, but a literal one. Transparency, feedback, and accountability are critical components of any equitable system. Great design work treats these components as requirements for success and leverages them to better ensure human-centered outcomes. Cliff put this perspective to work through experience design, thoughtful presentations, and lots of experimentation.