Michael Hess is the Content Marketing Strategist at CBT Nuggets, an online IT training company. In just under a year, he and the Nuggets team transitioned the content marketing ecosystem from a brand awareness play into a revenue-generating machine. He grew up professionally at just the right time to be the youngest one in the office as the new media groundswells overtook organizations large and small. He has contributed to new, new media programs at the Department of Energy and U.S. Air Force, and built programs in the industry association world. Michael has 13 years of experience as an editor, content producer, and digital strategist.