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B2B Marketing

Get the tools and know-how you need to lead the pack in a crowded B2B landscape — strategic thinking, content, email, SEO, and more.

Responsible for threading that needle to nurture your company’s leads all the way through the marketing and sales funnel? Digital Summit Portland has you covered, with sessions including:

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, June 12

  • June 12
  • 8:30 am - 12:30 pm
  • Stage 1
  • AM Workshop
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
  • June 12
  • 8:30 am - 12:30 pm
  • Stage 2
  • AM Workshop
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
  • June 12
  • 8:30 am - 12:30 pm
  • Stage 3
  • AM Workshop
  • Understand why email still matters to you and the people you're trying to reach
  • Ensure your campaigns are making it to the Inbox
  • Learn how Internet Service Providers (ISPs) might be treating your campaigns
  • Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
  • Perform regular email audits which are crucial to email success
  • Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
  • Have some insight into what the future of email might look like
  • June 12
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Appreciate the true value of thought leadership
  • Apply the Disney model of ""total merchandising"" to your marketing
  • Scale your brand through your most valuable touchpoint: your employees
  • Understanding how to structure a ""60/40"" brand and why it'll lead to more growth
  • June 12
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Create a customized "Video Menu" that fits your audience and business needs
  • Make high-quality videos quickly with scalable templates to use regionally & globally
  • Optimize your video strategy and templates using past and present data
  • June 12
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Build a demand generation plan that meets marketing and sales needs
  • Define your stage-level objectives
  • Map messaging to persona and stage-based segmentation
  • Define pipeline-based goals shared by sales and marketing
  • Establish programs directly related to pipeline objectives
  • June 12
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Understand why you're wired to miss what your messages needs most
  • Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
  • Turn those key concepts into messages that create the connections (and conversions) you need

Day 2 Wednesday, June 13

  • June 13
  • 8:30 am - 9:00 am
  • Stage 3
  • Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
  • Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
  • Distill video into both gated and ungated content
  • June 13
  • 9:15 am - 9:45 am
  • Stage 1
  • Excavate the essential, intangible truth of your brand
  • Understand how to “read between the lines” of your audience research
  • Better align your organization to deliver a 360-degree brand experience
  • June 13
  • 9:15 am - 9:45 am
  • Stage 4
  • Implement infrastructure for smoother stakeholder collaboration and workflow
  • Create efficient processes that gets content out the door efficiently without compromising quality
  • Identify and remove bottlenecks in common processes such as work intake and review & approval
  • June 13
  • 10:00 am - 10:30 am
  • Stage 4
  • Discuss current content marketing challenges
  • Talk about what makes an idea or campaign valuable
  • Uncover how poetry can rewire our brains to create better ideas
  • Review 3 poetic rules that can help us become better marketers, business owners, and human beings
  • June 13
  • 10:00 am - 10:30 am
  • Stage 3
  • Identify the key 20% of actions that drive 80% of results
  • Adapt to the recent Google changes and position your strategy ahead of the evolving algorithm
  • Use the most recent SEO tools, techniques and strategies that will not break the bank
  • Remove the complexity of tasks and streamline projects to move the needle
  • Collect actionable data to make the case for SEO budget and support
  • Design an agile and inclusive SEO process that works for everyone
  • Eliminate project downtime, reduce cost, and effect transformational change
  • June 13
  • 11:45 am - 12:15 pm
  • Stage 1
  • Understand the architecture of a great, fulfilling story and why audiences care
  • Develop the four pillars of the premise of your story, no matter how big or how small
  • Use seven straightforward questions to help develop your premise, and evolve the four pillars of your business story
  • Create an actionable check-list for the content you are creating to ensure you’re transforming good ideas into better stories
  • June 13
  • 2:00 pm - 2:30 pm
  • Stage 1
  • Understand why inauthentic B2B content just doesn’t work
  • Coordinate your content marketing machine to leverage internal teams
  • Simplify the creation of content from internal experts so you get consistent, valuable material
  • June 13
  • 2:00 pm - 2:30 pm
  • Stage 3
  • Better understand who is driving mobile trends and why mobile is the #1 choice for video viewing
  • Identify the types of video that get the most views across social channels
  • Devise a plan to optimize your current and future video content for mobile viewing
  • Maximize the effectiveness of your video ad spend
  • June 13
  • 2:00 pm - 2:30 pm
  • Stage 4
  • Understand the massive change SEO is going through
  • Know what moves the needle in SEO and what doesn't
  • Create content that gets organic traffic
  • Comprehend the central role user behavior plays in SEO
  • June 13
  • 2:40 pm - 3:10 pm
  • Stage 3
  • Develop an influencer marketing strategy that fits your brand
  • Understand the goals and actionable measures that can be used in influencer marketing
  • Replicate what has worked for some brands, and understand why
  • Put together and understand a follow up report to an activation

Join us at Digital Summit Portland 2017

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