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B2B Marketing

Get the tools and know-how you need to lead the pack in a crowded B2B landscape — strategic thinking, content, email, SEO, and more.

Responsible for threading that needle to nurture your company’s leads all the way through the marketing and sales funnel? Digital Summit Portland has you covered, with sessions including:

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, June 12

  • June 12
  • 8:30 am - 12:30 pm
  • Stage 1
  • AM Workshop
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
  • June 12
  • 8:30 am - 12:30 pm
  • Stage 2
  • AM Workshop
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
  • June 12
  • 8:30 am - 12:30 pm
  • Stage 3
  • AM Workshop

Join Michael Barber as he explores 45 of the best and practical ways to improve your email campaigns, challenges your email conceptions, and shows you just why this channel continues to be vitally important for marketers.

We’ll focus on intermediate to advanced information. Plus, you’ll receive an online interactive workbook to use during the workshop which will allow you to walk through exercises, and personalize the information you learn to your company or brand.

  • June 12
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Appreciate the true value of thought leadership
  • Apply the Disney model of ""total merchandising"" to your marketing
  • Scale your brand through your most valuable touchpoint: your employees
  • Understanding how to structure a ""60/40"" brand and why it'll lead to more growth
  • June 12
  • 3:15 pm - 3:30 pm
  • Stage 4
  • Discuss current content marketing challenges
  • Talk about what makes an idea or campaign valuable
  • Uncover how poetry can rewire our brains to create better ideas
  • Review 3 poetic rules that can help us become better marketers, business owners, and human beings
  • June 12
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Build a demand generation plan that meets marketing and sales needs
  • Define your stage-level objectives
  • Map messaging to persona and stage-based segmentation
  • Define pipeline-based goals shared by sales and marketing
  • Establish programs directly related to pipeline objectives
  • June 12
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Understand why you're wired to miss what your messages needs most
  • Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
  • Turn those key concepts into messages that create the connections (and conversions) you need

Day 2 Wednesday, June 13

  • June 13
  • 8:30 am - 9:00 am
  • Stage 3
  • Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
  • Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
  • Distill video into both gated and ungated content
  • June 13
  • 9:15 am - 9:45 am
  • Stage 1
  • Excavate the essential, intangible truth of your brand
  • Understand how to “read between the lines” of your audience research
  • Better align your organization to deliver a 360-degree brand experience
  • June 13
  • 9:15 am - 9:45 am
  • Stage 4
  • Implement infrastructure for smoother stakeholder collaboration and workflow
  • Create efficient processes that gets content out the door efficiently without compromising quality
  • Identify and remove bottlenecks in common processes such as work intake and review & approval
  • June 13
  • 11:45 am - 12:15 pm
  • Stage 1
  • Uncover identity problems that commonly lead to marketing failures
  • Refocus your marketing efforts to tell more authentic stories
  • Make small tweaks immediately to boost engagement, trust and reputation
  • Lead others in transforming creative ideas into truly original ones
  • June 13
  • 2:00 pm - 2:30 pm
  • Stage 1
  • Understand why inauthentic B2B content just doesn’t work
  • Coordinate your content marketing machine to leverage internal teams
  • Simplify the creation of content from internal experts so you get consistent, valuable material
  • June 13
  • 2:00 pm - 2:30 pm
  • Stage 3
  • Better understand who is driving mobile trends and why mobile is the #1 choice for video viewing
  • Identify the types of video that get the most views across social channels
  • Devise a plan to optimize your current and future video content for mobile viewing
  • Maximize the effectiveness of your video ad spend
  • June 13
  • 2:00 pm - 2:30 pm
  • Stage 4
  • Understand the massive change SEO is going through
  • Know what moves the needle in SEO and what doesn't
  • Create content that gets organic traffic
  • Comprehend the central role user behavior plays in SEO
  • June 13
  • 2:40 pm - 3:10 pm
  • Stage 3
  • Develop an influencer marketing strategy that fits your brand
  • Understand the goals and actionable measures that can be used in influencer marketing
  • Replicate what has worked for some brands, and understand why
  • Put together and understand a follow up report to an activation

Join us at DS Portland 2017

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