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Content Marketing

Sharpen your skills in content strategy, personalization, customer engagement, and more

Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit Portland program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, June 12

  • June 12
  • 8:30 am - 12:30 pm
  • Stage 1
  • AM Workshop
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
  • June 12
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Create a customized "Video Menu" that fits your audience and business needs
  • Make high-quality videos quickly with scalable templates to use regionally & globally
  • Optimize your video strategy and templates using past and present data
  • June 12
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Understand why you're wired to miss what your messages needs most
  • Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
  • Turn those key concepts into messages that create the connections (and conversions) you need

Day 2 Wednesday, June 13

  • June 13
  • 8:30 am - 9:00 am
  • Stage 1
  • Understand, recognize, and use five key elements of a story
  • Quickly judge the “story worthiness” of a concept or outline
  • Provide keen, more efficient strategic direction for producers, partners, sponsors
  • Get to the gut - craft emotional narratives that resonate with diverse audiences
  • June 13
  • 8:30 am - 9:00 am
  • Stage 3
  • Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
  • Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
  • Distill video into both gated and ungated content
  • June 13
  • 9:15 am - 9:45 am
  • Stage 2
  • Convince your executive team why you should start using videos in marketing and other departments
  • Recognize where live videos or video podcasts that cost $0 would benefit the business
  • Get your coworkers to stop creating the same boring testimonial videos that only their mom's watch
  • Determine when to spend money on professional video and use 6 tips to limit your spend
  • June 13
  • 9:15 am - 9:45 am
  • Stage 4
  • Implement infrastructure for smoother stakeholder collaboration and workflow
  • Create efficient processes that gets content out the door efficiently without compromising quality
  • Identify and remove bottlenecks in common processes such as work intake and review & approval
  • June 13
  • 10:00 am - 10:30 am
  • Stage 4
  • Discuss current content marketing challenges
  • Talk about what makes an idea or campaign valuable
  • Uncover how poetry can rewire our brains to create better ideas
  • Review 3 poetic rules that can help us become better marketers, business owners, and human beings
  • June 13
  • 11:00 am - 11:30 am
  • Stage 2
  • Understand Google's drive to satisfy every query
  • Ideate & research your customer's intent based needs
  • Produce content that both users and bots should love
  • Drive relevant organic & social traffic to engage your audience
  • Build a content strategy based on Question Personas (and success!)
  • June 13
  • 11:45 am - 12:15 pm
  • Stage 1
  • Understand the architecture of a great, fulfilling story and why audiences care
  • Develop the four pillars of the premise of your story, no matter how big or how small
  • Use seven straightforward questions to help develop your premise, and evolve the four pillars of your business story
  • Create an actionable check-list for the content you are creating to ensure you’re transforming good ideas into better stories
  • June 13
  • 2:00 pm - 2:30 pm
  • Stage 1
  • Understand why inauthentic B2B content just doesn’t work
  • Coordinate your content marketing machine to leverage internal teams
  • Simplify the creation of content from internal experts so you get consistent, valuable material
  • June 13
  • 2:40 pm - 3:10 pm
  • Stage 3
  • Develop an influencer marketing strategy that fits your brand
  • Understand the goals and actionable measures that can be used in influencer marketing
  • Replicate what has worked for some brands, and understand why
  • Put together and understand a follow up report to an activation
  • June 13
  • 3:20 pm - 3:50 pm
  • Stage 2
  • Understand the role of podcasts in content marketing strategy
  • Determine metrics for success
  • Learn what you should be podcasting about (and what to avoid)
  • Be prepared for the investment you’ll need to make in order to be successful
  • June 13
  • 3:20 pm - 3:50 pm
  • Stage 1
  • Identify how you can use humor to increase your conversion rate in your online marketing materials.
  • The equation of what makes something funny vs not funny.
  • How to discover your ideal client/customer's funny bone and tickle it with your campaigns.

Join us at Digital Summit Portland 2018