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Content Marketing

Sharpen your skills in content strategy, personalization, customer engagement, and more

Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit Portland program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, July 12

  • July 12
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high-quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks, and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • July 12
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • An editorial content calendar and other actionable worksheets and guides
  • Tactics on how to convince your boss to invest in content marketing
  • How to align your processes, priorities, and people to drive new business
  • A background on the history and philosophy that drives content marketing
  • Ways to jumpstart your strategy with simple "hacks" that actually work
  • Inspirational advice to align your team and create a content marketing culture
  • July 12
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Develop new methods to combine personas with analytics to make better decisions
  • Develop better methods for learning about your audience and customers
  • Use data to create more contextual offers for leads/customers
  • Apply these tactics across your web UX, lead-generation, and email marketing efforts
  • July 12
  • 3:15 pm - 3:45 pm
  • Stage 4
  • Choose between outsourced and in-house content providers
  • Put the best people in content development roles
  • Use proven ways to get your writers on the same page
  • Build a sustainable process that will keep you producing great content -- without going insane.
  • July 12
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Commit to your audience’s experience through purposeful channel selection
  • Develop compelling and cohesive storytelling skills
  • Be ready for the moments when every minute counts.
  • July 12
  • 4:00 pm - 4:30 pm
  • Stage 3
  • Earning Featured Snippets and occupy position zero in the SERPs
  • Deploying a smart review strategy, which can help local organic reach
  • Growing the audience for your brand with localized content
  • July 12
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Walk away with a concrete roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Tactics for even the most "boring industries" to create remarkable work

Day 2 Thursday, July 13

  • July 13
  • 9:15 am - 9:45 am
  • Stage 3
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • July 13
  • 10:00 am - 10:30 am
  • Stage 3
  • Identify how you can use humor to increase your conversion rates
  • Implement the equation of what makes something funny vs not funny
  • Discover your ideal client/customer's funny bone and tickle it with your campaigns
  • How to A/B test if humor is working for your client's brand
  • July 13
  • 10:00 am - 10:30 am
  • Stage 4
  • Leverage mobile customers as a built-in focus group
  • Test and iterate on new features quickly by collecting feedback from thousands of customers within days
  • Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations
  • July 13
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • July 13
  • 11:45 am - 12:15 pm
  • Stage 1
  • Effectively use data and anaytics to improve Customer Experience.
  • Draw from specific CX metrics use cases to make product improvement decisions.
  • Set up new technical integrations between various analytics tools to seamlessly analyze all relevant CX data
  • Effectively apply qualitative and quantitative data to analyze user behavior
  • July 13
  • 2:40 pm - 3:10 pm
  • Stage 1
  • How to perform deep content topic ideation to capture organic traffic
  • Ways to shift your strategy to adopt agile methodologies
  • Magical of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • July 13
  • 3:20 pm - 3:50 pm
  • Stage 1
  • Understand the concept of CRAVING as relevant to creativity and innovation
  • Share interesting stories about the concept of craving as relevant to business and marketing
  • Utilize tools to gain better insights into what customers and co-workers desire
  • Apply key strategies for building cultures of creativity in your organization

Join us at DS Portland 2017

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