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Mobile + Video Marketing

Master your multi-device marketing strategy - Winning mobile video strategies, UX/design, millennial strategies, new platforms, mobile data, search, and more

Looking for strategies to reach your customers on the billions of mobile devices out there? There’s a ton of mobile-relevant sessions on the Digital Summit Portland program to help you sharpen your skills — content, video, data, engagement, and more.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, June 12

  • June 12
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Create a customized "Video Menu" that fits your audience and business needs
  • Make high-quality videos quickly with scalable templates to use regionally & globally
  • Optimize your video strategy and templates using past and present data
  • June 12
  • 4:00 pm - 4:30 pm
  • Stage 4
  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • June 12
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Better understand the value of SMS messaging for customer retention
  • Utilize data to inform segmentation of your lists and create effective user journeys
  • Develop a concise and actionable long term engagement strategy
  • Learn about messaging tools that you can use to put your plan into action

Day 2 Wednesday, June 13

  • June 13
  • 8:30 am - 9:00 am
  • Stage 3
  • Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
  • Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
  • Distill video into both gated and ungated content
  • June 13
  • 10:00 am - 10:30 am
  • Stage 4
  • See how mobile has changed the way customers shop and what marketers can do about it
  • Understand the psychology to what makes mobile (and the content on it) so addictive
  • Add marketing tactics to your toolkit to help you better reach (and convert) your customers
  • Better position mobile media as a revenue-generating channel within your media mix
  • June 13
  • 2:00 pm - 2:30 pm
  • Stage 3
  • Better understand who is driving mobile trends and why mobile is the #1 choice for video viewing
  • Identify the types of video that get the most views across social channels
  • Devise a plan to optimize your current and future video content for mobile viewing
  • Maximize the effectiveness of your video ad spend

Join us at DS Digital Summit Portland 2017

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