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Search + SEO

Stay ahead of the SEO game - Algorithms, content strategy, signal noise, measurement, tools, and more

Are you the one who eats and sleeps Search or Data strategy for your company? There’s a number of offerings on the Digital Summit Portland program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, June 12

  • June 12
  • 8:30 am - 12:30 pm
  • Stage 2
  • AM Workshop
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
  • June 12
  • 8:30 am - 12:30 pm
  • Stage 3
  • AM Workshop
  • Understand why email still matters to you and the people you're trying to reach
  • Ensure your campaigns are making it to the Inbox
  • Learn how Internet Service Providers (ISPs) might be treating your campaigns
  • Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
  • Perform regular email audits which are crucial to email success
  • Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
  • Have some insight into what the future of email might look like
  • June 12
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Determine voice search's impact on your business for today and the future
  • Better understand how IAs are ""indexing"" content to searchers
  • Take those learnings and apply them to your customer acquisition strategy
  • June 12
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins

Day 2 Wednesday, June 13

  • June 13
  • 8:30 am - 9:00 am
  • Stage 2
  • Speak eloquently about the importance of SEO initiatives to executives and other marketers
  • Identify your company's biggest opportunities with SEO around website content, keyword research, and external links
  • Identify your company's traffic and revenue potential if you invest in SEO
  • Understand how SEO ties into the broader marketing funnel
  • June 13
  • 10:00 am - 10:30 am
  • Stage 1
  • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
  • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
  • Get your SEO and Paid teams working together towards the same goal
  • Build and grow your own audience and leverage it for real revenue growth
  • June 13
  • 10:00 am - 10:30 am
  • Stage 3
  • Identify the key 20% of actions that drive 80% of results
  • Adapt to the recent Google changes and position your strategy ahead of the evolving algorithm
  • Use the most recent SEO tools, techniques and strategies that will not break the bank
  • Remove the complexity of tasks and streamline projects to move the needle
  • Collect actionable data to make the case for SEO budget and support
  • Design an agile and inclusive SEO process that works for everyone
  • Eliminate project downtime, reduce cost, and effect transformational change
  • June 13
  • 11:00 am - 11:30 am
  • Stage 1
  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins
  • June 13
  • 2:00 pm - 2:30 pm
  • Stage 4
  • Understand the massive change SEO is going through
  • Know what moves the needle in SEO and what doesn't
  • Create content that gets organic traffic
  • Comprehend the central role user behavior plays in SEO
  • June 13
  • 2:40 pm - 3:10 pm
  • Stage 3
  • Develop an influencer marketing strategy that fits your brand
  • Understand the goals and actionable measures that can be used in influencer marketing
  • Replicate what has worked for some brands, and understand why
  • Put together and understand a follow up report to an activation
  • June 13
  • 2:40 pm - 3:10 pm
  • Stage 1
  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins

Join us at Digital Summit Portland 2018

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