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Search + SEO

Stay ahead of the SEO game - Algorithms, content strategy, signal noise, measurement, tools, and more

Are you the one who eats and sleeps Search or Data strategy for your company? There’s a number of offerings on the Digital Summit Portland program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, July 12

  • July 12
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high-quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks, and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • July 12
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • An editorial content calendar and other actionable worksheets and guides
  • Tactics on how to convince your boss to invest in content marketing
  • How to align your processes, priorities, and people to drive new business
  • A background on the history and philosophy that drives content marketing
  • Ways to jumpstart your strategy with simple "hacks" that actually work
  • Inspirational advice to align your team and create a content marketing culture
  • July 12
  • 4:00 pm - 4:30 pm
  • Stage 3
  • Earning Featured Snippets and occupy position zero in the SERPs
  • Deploying a smart review strategy, which can help local organic reach
  • Growing the audience for your brand with localized content
  • July 12
  • 4:45 pm - 5:15 pm
  • Stage 4
  • Create smarter plans for implementation of automated tools
  • Mitigate performance loss over time due to overreliance on the wrong data
  • Develop strategic management tactics to ensure your account is never suffering from “the good enough” phenomenon

Day 2 Thursday, July 13

  • July 13
  • 9:15 am - 9:45 am
  • Stage 3
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • July 13
  • 2:00 pm - 2:30 pm
  • Stage 1
  • What changes Google has made that can make a material impact on your business goals.
  • What are the upcoming trends in Organic Search that you need to prepare for
  • How to strategically execute modern SEO
  • How to effectively measure SEO results for business impact
  • How to make the right SEO hire
  • How to find the right SEO partner
  • What tools your team should be using to do effective enterprise-level SEO
  • July 13
  • 2:40 pm - 3:10 pm
  • Stage 1
  • How to perform deep content topic ideation to capture organic traffic
  • Ways to shift your strategy to adopt agile methodologies
  • Magical of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • July 13
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Cut through the PWA hype and learn why they really matter
  • Discover incentives from Google and Microsoft including SEO benefits
  • Learn how other companies have used PWAs to increase revenue
  • Put together a high-level plan on converting your website to a PWA

Join us at DS Portland 2017

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