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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit Portland program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, July 12

  • July 12
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high-quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks, and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • July 12
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • An editorial content calendar and other actionable worksheets and guides
  • Tactics on how to convince your boss to invest in content marketing
  • How to align your processes, priorities, and people to drive new business
  • A background on the history and philosophy that drives content marketing
  • Ways to jumpstart your strategy with simple "hacks" that actually work
  • Inspirational advice to align your team and create a content marketing culture
  • July 12
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Implement new innovation models and approaches into your business strategy, drawn from the world's leading companies
  • Draw strategic inspiration from Anheuser-Busch InBev's successful innovation-first company initiatives
  • Use specific use cases and pro tips to refresh your own innovation strategy
  • July 12
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Develop new methods to combine personas with analytics to make better decisions
  • Develop better methods for learning about your audience and customers
  • Use data to create more contextual offers for leads/customers
  • Apply these tactics across your web UX, lead-generation, and email marketing efforts
  • July 12
  • 3:15 pm - 3:45 pm
  • Stage 4
  • Choose between outsourced and in-house content providers
  • Put the best people in content development roles
  • Use proven ways to get your writers on the same page
  • Build a sustainable process that will keep you producing great content -- without going insane.
  • July 12
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Commit to your audience’s experience through purposeful channel selection
  • Develop compelling and cohesive storytelling skills
  • Be ready for the moments when every minute counts.
  • July 12
  • 4:00 pm - 4:30 pm
  • Stage 3
  • Earning Featured Snippets and occupy position zero in the SERPs
  • Deploying a smart review strategy, which can help local organic reach
  • Growing the audience for your brand with localized content
  • July 12
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Walk away with a concrete roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Tactics for even the most "boring industries" to create remarkable work
  • July 12
  • 4:45 pm - 5:15 pm
  • Stage 4
  • Create smarter plans for implementation of automated tools
  • Mitigate performance loss over time due to overreliance on the wrong data
  • Develop strategic management tactics to ensure your account is never suffering from “the good enough” phenomenon
  • July 12
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Maintain your brand in a world where speed is paramount
  • Strive for consistency across platforms to maximize revenue
  • Simplify the user experience, empower editorial, and allow for accurate analysis
  • Win the battle for attention on two fronts – engage your users and persuade key internal stakeholders
  • Compile an effective set of programs and tools of the trade that make the design process efficient and painless

Day 2 Thursday, July 13

  • July 13
  • 8:30 am - 9:00 am
  • Stage 2
  • Obsessive copying from your neighbor
  • Immobile pages
  • Designing for the Dark Side of the Moon
  • And 7 more!
  • July 13
  • 9:15 am - 9:45 am
  • Stage 1
  • Understand how an “open sourced” brand experience comes to life in the world
  • Design a marketing project applying open source principles
  • Translate the benefits of this approach to your consumers and your team
  • July 13
  • 9:15 am - 9:45 am
  • Stage 3
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • July 13
  • 10:00 am - 10:30 am
  • Stage 3
  • Identify how you can use humor to increase your conversion rates
  • Implement the equation of what makes something funny vs not funny
  • Discover your ideal client/customer's funny bone and tickle it with your campaigns
  • How to A/B test if humor is working for your client's brand
  • July 13
  • 10:00 am - 10:30 am
  • Stage 4
  • Leverage mobile customers as a built-in focus group
  • Test and iterate on new features quickly by collecting feedback from thousands of customers within days
  • Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations
  • July 13
  • 11:00 am - 11:30 am
  • Stage 4
  • Better understand the perspective of your target demographic, as it pertains to their behavior on the internet.
  • Shift from keyword level targeting to product attribute-level targeting
  • Move from probabilistic signals to deterministic signals, and know the difference
  • Reach active shoppers without keywords, unobtrusively through native experiences
  • July 13
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • July 13
  • 11:00 am - 11:30 am
  • Stage 2
  • Reorient you around more audacious goals and higher levels of creativity
  • Uncover opportunities to experiment bravely
  • Enhance collaboration, conversation, ideation, and validation
  • Refine your goals to be more trackable and attainable
  • July 13
  • 11:00 am - 11:30 am
  • Stage 3
  • Identify the strategies that work most effectively across your mar-tech stack and key channels
  • Take advantage of best practices and advances in marketing automation
  • Incorporate data science, bots and UX personalization into your digital strategies
  • Build results for your next digital campaign with multi-sensory experiences
  • July 13
  • 11:45 am - 12:15 pm
  • Stage 1
  • Effectively use data and anaytics to improve Customer Experience.
  • Draw from specific CX metrics use cases to make product improvement decisions.
  • Set up new technical integrations between various analytics tools to seamlessly analyze all relevant CX data
  • Effectively apply qualitative and quantitative data to analyze user behavior
  • July 13
  • 11:45 am - 12:15 pm
  • Stage 2
  • Persuasively combat decisions to cancel or scale back marketing operations
  • Measure the impact of silence in a noisy media landscape
  • Balance quality with quantity for revenue-generating channels
  • See what it looks like when a company stops marketing
  • July 13
  • 2:00 pm - 2:30 pm
  • Stage 1
  • What changes Google has made that can make a material impact on your business goals.
  • What are the upcoming trends in Organic Search that you need to prepare for
  • How to strategically execute modern SEO
  • How to effectively measure SEO results for business impact
  • How to make the right SEO hire
  • How to find the right SEO partner
  • What tools your team should be using to do effective enterprise-level SEO
  • July 13
  • 2:00 pm - 2:30 pm
  • Stage 2
  • Integrate all marketing channels into a single focus
  • Recognize the complexities behind your customer acquisition goals and how they relate to your sale
  • Determine levers you can you pull to motivate your customers to buy
  • Leverage your data to inform even the minutest details of your sales campaigns
  • July 13
  • 2:40 pm - 3:10 pm
  • Stage 1
  • How to perform deep content topic ideation to capture organic traffic
  • Ways to shift your strategy to adopt agile methodologies
  • Magical of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • July 13
  • 2:40 pm - 3:10 pm
  • Stage 4
  • Know the importance of bringing MarTech and AdTech together, and how it can actually be done
  • Synchronize your brand efforts across all digital touchpoints
  • Achieve better engagement and higher conversions
  • July 13
  • 2:40 pm - 3:10 pm
  • Stage 2
  • Explore the ancient history of the Customer Decision Journey
  • Visit the modern ruins of the Accelerated Loyalty Model
  • Understand the future of Broken Loyalty Journeys
  • July 13
  • 3:20 pm - 3:50 pm
  • Stage 1
  • Understand the concept of CRAVING as relevant to creativity and innovation
  • Share interesting stories about the concept of craving as relevant to business and marketing
  • Utilize tools to gain better insights into what customers and co-workers desire
  • Apply key strategies for building cultures of creativity in your organization
  • July 13
  • 3:20 pm - 3:50 pm
  • Stage 2
  • Understand key findings from the MIT Sloan Management Review and Deloitte Digital study on digital transformation and how they apply to you
  • Implement best practices to help achieve authentic digital transformation across the enterprise
  • Gain an understanding of digital maturity through real-world examples
  • July 13
  • 3:20 pm - 3:50 pm
  • Stage 3
  • Use statistical models and analytics for actioning upon omni-channel data
  • Understand the importance of ID management and cross device stitching
  • Be aware of the political, legal, and data wrangling roadblocks

Join us at DS Portland 2017

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